The Time Capsule Bed & Breakfast
The Time Capsule is a bed and breakfast that offers guests a nostalgic, comfortable escape. Guests can enjoy cozy themed rooms with unique decor. For this project, I designed a website and developed a cohesive brand identity that reflects the unique qualities of the B&B.
Project Overview
Challenge
The Time Capsule Bed & Breakfast offers a unique lodging experience that combines modern comfort with nostalgic charm. The challenge was to design a website that conveys the allure of stepping back in time while presenting information clearly and effectively. The goal was to create a seamless booking experience for guests through a site that is organized, intuitive, and engaging.
Solution
Design a responsive website that provides essential information
Develop a strong brand identity
Design an optimized booking flow
Task
Website design and branding
Roles
Researcher
Designer
Tools
Figma
Illustrator
Goal
Create a simplified and efficient method of booking a room. Also, provide users with information that is organized and intuitively placed.
Convey large amounts of information without overwhelming the user
Create a unified branding image that is polished and fits the old-time theme
Make it easy for users to find and book a room that meets their needs
Design Process
Research
Target Audience
Primary:
Adults ages 35-60 who love solo traveling and are interested in history
Need a quiet and reflective getaway
Prefer a unique lodging experience
Secondary:
Parents/guardians (ages 29-45) traveling with children
Need a space with guaranteed quiet hours
Looking for enriching, educational, and fun travel options
Personas
“Nothing makes me happier than traveling with my family and getting to experience new things together.”
Ellis Richards
Age:
Education:
Hometown:
Family:
Occupation:
32
Bachelor’s Degree
Bismarck, North Dakota
Wife, two kids - 8 years old and 7 months old
5th Grade Teacher
Goals
Celebrate his daughter’s eighth birthday
Balance rest and activities during the vacation
Wants the room to accommodate a play pen and a bassinet for his baby
Frustrations
It’s not easy to give special occasion details to let B&Bs know that they are celebrating his daughter’s birthday
Not knowing when lawn care specialists are coming to cut the grass so that he can plan his baby’s nap around avoiding loud noises
B&Bs don’t usually know family friendly activities since they cater primarily towards adults
Website doesn’t provide enough information about the rooms up from and lack information on whether or not there is room for a crib
Story
Ellis is a busy father of two young children. Since he is a teacher, he is currently looking to book a vacation during school break. His job limits his ability to travel often. His daughter’s birthday has just passed, and he is looking to take the family on a trip. He prefers to buy experiences rather than gifts. He enjoys taking his children to new kids’ museums and attractions. Ellis loves traveling as a family unit and is always on the hunt for new kid-friendly things to do.
“When I get time, I travel solo to somewhere new. I feel recharged, and that makes me a better doctor.”
Annie Rose
Age:
Education:
Hometown:
Family:
Occupation:
47
Doctor of Medicine
Lafayette, Louisiana
Only child
Heart Surgeon
Goals
Unwind and destress from her demanding job
Feel like a local when visiting a new place
Try new food that’s local to where she is visiting
Learn about the history of where she is staying
Frustrations
Wishes she could input her dietary requirements while she is booking the trip without having to call or email separately
In the past, other B&Bs have not had the option to upgrade certain parts of the experience to make the vacation feel more luxurious
No wi-fi availability, or bad wi-fi connection that doesn’t load anything
Some B&B websites are not updated frequently
Story
Annie is a heart surgeon originally from Lafayette, Louisiana. She has relocated to Liverpool, England. Her job is very stressful, and she doesn’t have much time off to travel. When Annie has enough time off, she enjoys traveling to new places and loves being immersed in new experiences. Her favorite things to do are trying new foods and having new experiences. She also enjoys learning about the history of where she is traveling to.
Journey Map
Competitive Analysis
Define & Ideate
Sitemap
Wireframes
Home Screen:
Room Screen:
Lo-Fidelity Prototype
High-Fidelity Prototype
